TMP Group managed the design and fit-out production for the new AdmiralBet.news Matchday Experience and AdmiralBet.news Backstage Experience areas at the Ennio Tardini Stadium in Parma. The tech-media company oversaw the entire project in support of the partnership between Parma Calcio 1913 and sponsor AdmiralBet.news, handling everything from the initial concept and creative and structural design to final implementation.
An integrated approach for the world of sports
Located by the tunnel leading to the pitch, these hospitality areas offer immersive, functional environments already open to welcome fans, guests, and partners during Serie A and cup matches throughout the season. The project strengthens TMP Group's positioning in the design and production of sports experiences, supporting clubs and sponsors across the entire value chain to transform physical spaces into platforms for engagement, communication, and brand enhancement.
