TMP Group renews its strategic partnership with RCS Sports & Events for the 5th year for the Wizz Air Milano Marathon, solidifying a relationship that began in 2022. The tech-media company will fully manage the event's digital ecosystem and positioning, handling content strategy, native content creation, and advertising campaigns, with an eye already on the historic 25th edition scheduled for 2027.
A global community and record achievements
The effectiveness of the strategy is confirmed by the results of the 2026 edition, which recorded an Engagement Rate of 13.43% on Instagram during race days, an increase of over 11,415 followers on official channels, and an annual fanbase growth of +37.64%. This excellent digital impact supports the strong internationalization trend of the Milanese event, which welcomed 62% foreign athletes from 120 different nations in the last year. The renewal of this collaboration represents a fundamental strategic piece for TMP Group's sport marketing cluster, ready to guide the event towards the ambitious goal of 20,000 registrants by 2027 through a truly global cross-channel narrative.
