TMP Group announces the expansion of its strategic partnership with RCS Sports & Events for one of the most prestigious events in international women's cycling. The tech-media company extends its on-site reach by managing the organization and setup production of the hospitality for the Continental brand along the entire race route.

An integrated approach between digital and live

This new chapter in the collaboration demonstrates RCS Sports & Events' established trust in TMP Group's ecosystem, which combines creative vision, operational precision, and on-the-ground events. Its presence at the Giro d’Italia Women represents a significant milestone for the sport marketing of the company, establishing itself as a key partner in enhancing and promoting major international sports properties. Through this multidisciplinary operation, the company demonstrates its ability to constantly evolve, integrating high-profile live activations and multichannel communication strategies to offer integrated, excellence-driven solutions that maximize the value of involved brands and engage the audience at every stage of the competition.

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