TMP Group concludes the 2026 edition of the Giro-E with extraordinary performance across the event's digital channels. As a partner of the event promoted by RCS Sport since 2022 and responsible for strategic project management since 2024, the tech-media company led the event's narrative in direct conjunction with the Giro d'Italia. The integrated strategy generated 38.3 million impressions, a reach of 8.7 million users, and 332,440 total interactions (+47.75% compared to the previous year), fueling a multi-year growth trend that sees the community surpass 57,000 followers and total video views exceed 7.8 million.
Expertise in sports marketing and brand enhancement
The operation maximized visibility and conversion for top global sponsors such as Enel, Continental, Rovagnati, and Citroën, highlighting the presence of an exceptional lineup of institutions, cycling legends, and entertainment figures. As noted by CEO Roberto Rosati, navigating the media ecosystem of the Corsa Rosa has allowed TMP Group to translate the high visibility of the sport into high-performance relationships and content.
