Universal Wicked X Lucca Comics

On the occasion of Lucca Comics & Games 2025, we designed and produced the Universal pavilion dedicated to the launch of the film Wicked. Starting from an initial client idea, we reworked the creative concept and designed the pavilion in every detail, overseeing scenography and set elements faithfully inspired by the film’s aesthetic. The result was an immersive experience that allowed visitors to fully step into the magic of Wicked.