Gran Fondo Strade Bianche Estra 2026

We managed the social media strategy for the event organized by RCS Sports & Events, overseeing 360° communication before, during, and after the race.

The event brought together over 8,000 amateur cyclists during the historic Tuscan weekend dedicated to professional cycling. Through the creative direction of videos, photos, graphic assets, and real-time live coverage, we crafted an immersive digital narrative that captured all the epic scale, grit, and passion of the race.